Fashion For Relief
Role: Visualiser/Designer at My Beautiful City
In collaboration with Hannah Marshall


Working on reinforcing Fashion For Relief ’s presence amongst the art and fashion community, the event aimed to build stronger relationships with new and seasoned supporters of the charity. To enforce and communicate the purpose of the event, we designed and produced an animation to be projected onto the central pillar at the British Museum. Words from Fashion For Relief's manifesto were extracted to set the tone amplifying the organisation's message to their audience. The idea was to incorporate the architecture into the projection. It, therefore, begins with an imperfect crack, incepting of what is to come. The motion moves towards the roof of the building towards the end becoming a tree symbolising the journey of life.